Business, Lifestyle

Surf’s Up!

April 14, 2015

I’m not a surfer (I’m definitely more of a beach bum), but I reckon I’ve cracked the code on the psychology of surf dudes. And what’s more, I think we could all learn A LOT from it.

Surfies are super patient when it comes to waiting for the perfect wave. They know when the time is right. When the conditions are just so, they send texts to their mates to say: “the surf’s up!

When other surfers jump in the water, they’re competing for the same waves but there’s never a sense that they’re competing against each other. They’re all players together, living in the moment.

In the real world, the power of marketing means we’re always trying to out-market each other.  There’s competition everywhere you look. Yet, even though surfing is technically a competitive sport, surfers work in a co-operative manner.

Surfers come together to ride waves and create energy. Their energy bounces off each other, creating excitement and anticipation of that perfect wave – something they’re all searching for.

They don’t worry that they will miss that wave. They don’t focus on obstacles under the ocean that could come up and bite them (literally!) They don’t panic that somebody else might get to that wave before them.

They allow things to flow.

If one surfer catches a wave, other surfers can catch the same wave. If one surfer catches the wave and the others don’t, then they all share the thrill.

This new economy is Co-operate versus Compete

Let’s celebrate alongside our successful competitors as they’re catching some good waves. Let’s cheer each other forward.

There’s an abundance of good waves. Plenty for all of us to share.

What do you think? Do you agree that we should support each other and work together, or do you think competition is healthy? I’d love for you to click through and leave a comment.




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About Me

I’d like to think that this blog isn’t just about me tapping words out into the Internet. I hope it’s the start of a conversation between us, because if you’re here we are probably on a similar journey.

Maybe like me, you are passionate about expanding your business and career on your own terms by including your partners, kids, families and friends on the journey with you.

I’m Michelle Carden, married to Craig, Mum to Ethan, Step-Mum to Drew & Alex and Founder and CEO of digital appliance company – CUSP. Behind the scenes at CUSP we’re creating the kitchen of the future starting with our first smart appliance evie (can’t wait to share with you!)

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