Business, Family, Lifestyle

Finally, a café that understands me

April 28, 2015

The key to creating a successful business is spotting a problem and delivering a solution. Sounds easy, right? You’d think so, but it’s amazing how many business owners don’t necessarily understand who their customer is before opening their doors.

Suzanne Acteson loved going out to cool cafés, visiting restaurants, discovering new arty experiences and buying beautiful products. Then she had kids. So, instead of complaining, she decided to do something about it.

The result is Habitots – an incredible café that gives me a safe, friendly place to take my little guy knowing that the walls and fenced backyard keep his running pace of Usain Bolt in tact and he can’t escape. I get to relax, chat and have fun in a creative space, and the toddlers don’t need to be entertained with an iPad like most restaurants we go to…. Both Ethan and I get to create messy, beautiful pieces of art, and the best part is I get to walk away from the mess and leave somebody else to clear up. Suzanne didn’t just create a child-friendly space – she created a parent-friendly place.

We can learn stacks from Suzanne’s understanding of her customer’s needs. She took a problem and delivered a solution. With a big, fat cherry on top.

I love it when a business just ‘gets it’ like this. Whatever business you’re in, it starts and ends with the customer.

Successful entrepreneurs find better, smarter ways to solve a pain point. When combined with passion and action, it’s pretty powerful stuff. These are all things I’m taking on board as my team & I develop CUSP’s first smart appliance, evie.

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About Me

I’d like to think that this blog isn’t just about me tapping words out into the Internet. I hope it’s the start of a conversation between us, because if you’re here we are probably on a similar journey.

Maybe like me, you are passionate about expanding your business and career on your own terms by including your partners, kids, families and friends on the journey with you.

I’m Michelle Carden, married to Craig, Mum to Ethan, Step-Mum to Drew & Alex and Founder and CEO of digital appliance company – CUSP. Behind the scenes at CUSP we’re creating the kitchen of the future starting with our first smart appliance evie (can’t wait to share with you!)

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