Business, Lifestyle, Technology

Why good design matters

August 18, 2015

Here at CUSP, we’re meeting with the world’s best industrial design firms and engineers from all over the globe. These are the movers and groovers of some of the top products that you probably have in your very own home right now.

Today, I had a conversation with a locally-based engineer. I quickly sensed he didn’t have much passion for beautifully designed products. He was all about function. And function matters because creating a product that gives the user a great experience is, of course, essential. However, there’s a reason why Apple is the world’s most valuable company (valued at $733bn – it’s worth more than some countries!!). Apple knows how to balance form with function, resulting in stunning products.

I’m a total and utter design-freak. I lust after sexy, sleek, beautifully designed products. Good design matters to me. If you show me something that looks like it’s been designed by my two-year-old, it doesn’t matter how awesome the product is, I just won’t buy it.

Steve Jobs probably had this battle going on too. It’s all about the war of Form vs. Function.

I know what Steve Jobs preferred, and given that I’m a design-geek too, I’m going to follow down the same path as Steve.

I’m about to enter Steve’s world. Wish me luck!

I can’t wait for you to see the end result.

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About Me

I’d like to think that this blog isn’t just about me tapping words out into the Internet. I hope it’s the start of a conversation between us, because if you’re here we are probably on a similar journey.

Maybe like me, you are passionate about expanding your business and career on your own terms by including your partners, kids, families and friends on the journey with you.

I’m Michelle Carden, married to Craig, Mum to Ethan, Step-Mum to Drew & Alex and Founder and CEO of digital appliance company – CUSP. Behind the scenes at CUSP we’re creating the kitchen of the future starting with our first smart appliance evie (can’t wait to share with you!)

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