Here at CUSP, we’re meeting with the world’s best industrial design firms and engineers from all over the globe. These are the movers and groovers of some of the top products that you probably have in your very own home right now.
Today, I had a conversation with a locally-based engineer. I quickly sensed he didn’t have much passion for beautifully designed products. He was all about function. And function matters because creating a product that gives the user a great experience is, of course, essential. However, there’s a reason why Apple is the world’s most valuable company (valued at $733bn – it’s worth more than some countries!!). Apple knows how to balance form with function, resulting in stunning products.
I’m a total and utter design-freak. I lust after sexy, sleek, beautifully designed products. Good design matters to me. If you show me something that looks like it’s been designed by my two-year-old, it doesn’t matter how awesome the product is, I just won’t buy it.
Steve Jobs probably had this battle going on too. It’s all about the war of Form vs. Function.
I know what Steve Jobs preferred, and given that I’m a design-geek too, I’m going to follow down the same path as Steve.
I’m about to enter Steve’s world. Wish me luck!
I can’t wait for you to see the end result.
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