Browsing Tag


Business, Family, Lifestyle

Victoria Beckham: I’m a great mum, but I go to work

April 7, 2015

Growing up, I watched my mum (and my dad!) dash out to work to support our family. I didn’t appreciate how full-on it was for her. She’d dart back from work to collect us from friend’s houses, or clubs, throw together a healthy dinner for five of us (sometimes extra humans including boyfriends, next-door neighbours, and our friends), scale a mountain of washing and ironing and then create packed lunches for us all so we could start over the next day. She must have been permanently knackered. She never stopped (she still doesn’t to this day!) But we were happy, and so was she.

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Lifestyle, Technology

She’s all Apples

March 12, 2015

So, let’s just say you’re Apple. What do you do when your customers already own your latest smart phone or tablet? How do you keep people spending on your products while they’re between upgrades? Simple: you innovate and blaze a trail in a new product category that hasn’t been exploited yet.

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About Me

I’d like to think that this blog isn’t just about me tapping words out into the Internet. I hope it’s the start of a conversation between us, because if you’re here we are probably on a similar journey.

Maybe like me, you are passionate about expanding your business and career on your own terms by including your partners, kids, families and friends on the journey with you.

I’m Michelle Carden, married to Craig, Mum to Ethan, Step-Mum to Drew & Alex and Founder and CEO of digital appliance company – CUSP. Behind the scenes at CUSP we’re creating the kitchen of the future starting with our first smart appliance evie (can’t wait to share with you!)

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