Ever sat in a restaurant nattering away over a cocktail only to miss a call as your phone vibrated in your handbag? Or sat through a meeting while waiting on an important email but didn’t want to look rude by phone-checking every five minutes? This little gem (get it?!) has the answer.
So, let’s just say you’re Apple. What do you do when your customers already own your latest smart phone or tablet? How do you keep people spending on your products while they’re between upgrades? Simple: you innovate and blaze a trail in a new product category that hasn’t been exploited yet.